What is Retention Rate?
Retention rateRetention rate measures the percentage of users who continue... More measures the percentage of users who continue using a product over time.
How it works
Tracks returning users over a defined period.
Example
If 100 users sign up and 60 return next month, retention rateRetention rate measures the percentage of users who continue... More is 60%.
Why it matters
- Indicates product value
- Reduces churn
- Drives long-term growth
How OnClik uses this
OnClik improves retention by enabling AI-driven engagement and automated lifecycle management.
Related Terms
Churn RateChurn rate is the percentage of users who stop using a produ... More, Customer Lifetime ValueCustomer Lifetime Value (CLV / LTV) is the total revenue a b... More, Engagement, Cohort AnalysisCohort analysis groups users based on shared characteristics... More