What is Cohort Analysis?
Cohort analysisCohort analysis groups users based on shared characteristics... More groups users based on shared characteristics and tracks their behavior over time.
How it works
Users are grouped by:
- Signup date
- Behavior
- Demographics
Example
Tracking retention of users who signed up in January.
Why it matters
- Identifies trends
- Improves retention
- Enables targeted strategies
How OnClik uses this
OnClik uses cohort insights to trigger automated actions for specific user segments.
Related Terms
Segmentation, Retention RateRetention rate measures the percentage of users who continue... More, Analytics, User Behavior