What is Churn Rate?
Churn rateChurn rate is the percentage of users who stop using a produ... More is the percentage of users who stop using a product over a given period.
How it works
Calculated as:
Users lost ÷ Total users × 100
Example
If 50 out of 1,000 users leave in a month, churn rateChurn rate is the percentage of users who stop using a produ... More is 5%.
Why it matters
- Impacts revenue
- Indicates dissatisfaction
- Affects growth
How OnClik uses this
OnClik uses predictive analyticsPredictive analytics uses historical data and machine learni... More and automationAutomation refers to the use of technology to perform tasks ... More to identify churn risks and take proactive actions automatically.
Related Terms
Retention RateRetention rate measures the percentage of users who continue... More, CLV, Customer Engagement, Predictive AnalyticsPredictive analytics uses historical data and machine learni... More