OnClik

What is Funnel Analysis?

Funnel analysis examines how users move through a conversion funnel and where they drop off.

How it works

Tracks user progression through steps and identifies friction points.

Example

Checkout funnel:

  • Product view → Add to cart → Checkout → Payment

Why it matters

  • Improves conversion rates
  • Identifies UX issues
  • Reduces drop-offs

How OnClik uses this

OnClik transforms funnel insights into automated actions, fixing issues without manual intervention.

Related Terms

Conversion Funnel, Conversion Rate, User Journey, Analytics