OnClik

What is Conversion Rate?

Conversion rate is the percentage of users who complete a desired action out of the total number of users.

How it works

It is calculated as:
Conversions ÷ Total Users × 100

Example

If 100 users visit a website and 5 make a purchase, the conversion rate is 5%.

Why it matters

  • Measures effectiveness of marketing and UX
  • Identifies performance gaps
  • Drives revenue optimization

How OnClik uses this

OnClik not only analyzes conversion rates but enables automated optimization, where AI agents adjust workflows and user journeys to improve conversions in real time.

Related Terms

Funnel Analysis, CRO, User Journey, A/B Testing