What is Engagement Rate?
Engagement rateEngagement rate measures how actively users interact with a ... More measures how actively users interact with a product or content.
How it works
Includes metrics like:
- Clicks
- Time spent
- Interactions
Example
Users spending more time on an app indicate higher engagement.
Why it matters
- Indicates product value
- Improves retention
- Drives growth
How OnClik uses this
OnClik monitors engagement and triggers automated actions to improve user interaction.
Related Terms
Retention RateRetention rate measures the percentage of users who continue... More, User Behavior, Analytics, Session DurationSession duration is the amount of time a user spends during ... More