What is CLV?
Customer Lifetime ValueCustomer Lifetime Value (CLV / LTV) is the total revenue a b... More (CLV / LTV) is the total revenue a business expects from a customer over their lifetime.
How it works
Based on:
- Purchase frequency
- Average order value
- Retention period
Example
A customer spending $1,000 monthly for 2 years → CLV = $24,000
Why it matters
- Helps optimize marketing spend
- Improves customer strategy
- Drives long-term profitability
How OnClik uses this
OnClik increases CLV by automating customer engagement, retention, and upselling strategies.
Related Terms
CAC, Retention RateRetention rate measures the percentage of users who continue... More, Revenue Growth, Engagement