What is Customer Acquisition Cost?
Customer Acquisition CostCustomer Acquisition Cost (CAC) is the total cost of acquiri... More (CAC) is the total cost of acquiring a new customer.
How it works
Includes:
- Marketing spend
- Sales costs
- Advertising
Example
If ₹1,00,000 is spent to acquire 100 customers, CAC = ₹1,000.
Why it matters
- Determines profitability
- Guides marketing strategy
- Impacts ROI
How OnClik uses this
OnClik reduces CAC through automationAutomation refers to the use of technology to perform tasks ... More of marketing, sales, and customer onboarding processes.
Related Terms
CLV, Conversion RateConversion rate is the percentage of users who complete a de... More, Marketing Funnel, ROI